blog/article-blog/Elevate Your Portfolio with Angel Investments

Sep 25, 2023

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Elevate Your Portfolio with Angel Investments

In the world of finance, diversification is often the key to success. Diversifying your investments across different asset classes can assist in reducing risks while optimizing potential returns. While stocks, bonds, and real estate are familiar choices, there's a lesser-known yet increasingly popular option: Angel Investments. Angel investments involve investing in early-stage startups or entrepreneurs, and they can be a powerful way to elevate your portfolio. In this article, we'll explore the world of angel investments, its potential benefits, and some considerations for those looking to get involved.

What Are Angel Investments?

Angel investments refer to investments made by affluent individuals, often called "angels," in early-stage startups or small businesses. These individuals provide capital to entrepreneurs in exchange for equity in their ventures. Angel investors not only contribute financially but often bring their expertise, network, and guidance to help the startups succeed.

Now that we have briefly explained what are Angel Investments, we should also look at some real-life examples of how Angel Investors made it very big:

Flipkart: Flipkart, one of India's leading e-commerce giants, had its early angel investors play a pivotal role in its success. In 2009, Flipkart secured funding from investors like Sachin Bansal and Binny Bansal, who invested a total of $1 million as angel investors. Their support and mentorship helped Flipkart grow from a small online bookstore to a multi-billion-dollar e-commerce giant. In 2018, Flipkart was acquired by Walmart for approximately $16 billion, marking one of the largest e-commerce acquisitions in the world.

Ola: Ola, India's homegrown ride-hailing platform, received crucial early-stage funding from angel investors Bhavish Aggarwal and Ankit Bhati. The two founders invested their own capital to kickstart the platform in 2010. Ola has since grown to become one of India's leading mobility companies, offering ride-sharing, taxi, and food delivery services. It has attracted significant investment from various venture capitalists and is considered a prominent success story in India's startup ecosystem.

Mamaearth: Shilpa Shetty, a renowned actress in the Indian Film industry is also an avid Angel Investor. Her famous investment into popular Indian skincare startup Mamaearth went viral. Mamearth became a Unicorn in January 2022 by raising US$ 52 Mn at a valuation of over 1.2 Bn$. Mamaearth launched its IPO at a whopping valuation of 3 Bn$ which in Indian currency translates to around ₹24,000 crores.

These examples illustrate how angel investors, often with a deep understanding of the Indian market and a belief in the founders' vision, played pivotal roles in nurturing and scaling successful startups in India. Their early support and guidance helped these companies achieve remarkable growth and success in their respective industries.

Potential Benefits of Angel Investments

High Growth Potential: Early-stage startups have the potential for exponential growth. Investing at this stage allows you to get in on the ground floor of a potentially lucrative opportunity.

Diversification: Angel investments add diversity to your investment portfolio, reducing the correlation with traditional asset classes like stocks and bonds. This diversification can help spread risk.

Personal Fulfillment: Investing in startups can be personally fulfilling, as you support entrepreneurs in bringing their innovative ideas to life.

Network Expansion: Angel investors often become part of the startup's network, gaining access to new opportunities and insights.

Potential for High Returns: While the risks are higher, successful angel investments can lead to substantial financial rewards. Some startups achieve valuations that far exceed their initial investment rounds.

Tax Benefits: In some regions, there are tax incentives for angel investors, such as tax credits or deductions that can reduce the overall cost of investing.

Considerations for Angel Investors

Risk Tolerance: Angel investments are high-risk ventures. Many startups fail, so you must assess your risk tolerance and be prepared to lose your entire investment.

Expertise: Having some expertise or knowledge in the industry or sector you're investing in is beneficial. This allows you to make informed decisions and provide valuable guidance to the startups you support.

Portfolio Size: Angel investments often require a diversified portfolio of startups to mitigate risk. Consider the size of your portfolio and how much you can allocate to angel investments.

Due Diligence: Conduct thorough due diligence on startups before investing. Evaluate their business models, leadership team, market potential, and competitive landscape.

Investment Horizon: Angel investments are typically illiquid and may take years to yield returns. Ensure you have a long-term investment horizon.

Legal and Regulatory Compliance: Be aware of the legal and regulatory requirements in your region regarding angel investments. Consult with legal and financial experts to navigate any legal complexities.

Now an obvious question that would bother all of us would be how to enter the World of Angel Investments. Let’s explore a few sources through which you can join the broad world of Angel Investments:

Online Investment Platforms:

Explore online platforms that facilitate angel investments. Platforms like Planify allow accredited investors to browse and invest in top upcoming startups across various industries. Just for stats, Planify has facilitated 31+ exits till date with returns ranging from 250% to as high as 1000%. On an investment of Rs.10 Lakhs (~ Rs.3.1 Cr. in 31 startups), investors can earn returns of approximately ~ Rs.17 Cr. which translates to an XIRR of 117.61%.

Joining Angel Investment Networks

To get started with angel investments, you can consider joining angel investment networks or groups. These organizations facilitate opportunities to connect with startups seeking funding. They also provide a platform for collaboration and shared due diligence, which can enhance your investment decision-making process.

Startup Incubators and Accelerators:

Many startup incubators and accelerators offer opportunities for angel investors to connect with early-stage companies. These programs often host demo days or investor pitch events where startups showcase their businesses to potential investors.


Angel investments offer a unique opportunity to diversify your portfolio, support innovative startups, and potentially earn high returns. However, they come with a higher level of risk and require a thorough understanding of the startup ecosystem. If you have the financial capacity, expertise, and risk tolerance, angel investments can be a valuable addition to your investment strategy. By carefully selecting startups, conducting due diligence, and diversifying your investments, you can elevate your portfolio with the potential for substantial growth and impact on emerging businesses.

Category: Investments, Angel Investing

Tags: Angel Investing