blog/article-blog/Startup Funding: What It Is And How It Works

May 29, 2023

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Startup Funding: What It Is And How It Works

Startups grow from one stage to another, from an idea to a profitable venture, and transforming an idea into a venture requires financial resources. Startup funding is like the backbone of any business’s growth. Startup Funding refers to the money required to start and run a business. It is a financial investment in a company for product development, manufacturing, sales and marketing, office spaces, and inventory. Startup funding rounds are a series of investments that raise capital for a new business. As a startup expands and becomes successful, each funding round serves as a stepping stone toward greater growth.

Startup Funding is the process of identifying and calibrating financial resources to enable your idea in the marketplace. For the various stages of growth that your startup would experience, resources would be required to fund the developmental processes. Therefore, startup funding is extremely important to run your startup at every stage. While many founders decide to fund everything independently for independence and to prevent debt and equity dilution, a lot of third-party organizations for providing the necessary capital like accelerators, venture capitalists, etc. are emerging.  

Sources of Funding

There are multiple funding sources that facilitate small businesses with the required funds, majorly categorized into Equity and debt. Equity primarily includes Bootstrapping (Founder’s savings), Angel Investors, seed funding, venture capital, etc.

As per industry experts, the founders should raise money via equity funding i.e., angel investors, friends & family in the initial phase of the company and subsequently move to debt funding when they have a stable cash flow to honor the interest payments. 

Financing enables you to establish more sustainable business operations for the long term. It helps to expand, modernize, and diversify the business firm and purchase various resources.

  • Bootstrapping: This is also known as self-funding, which is when the entrepreneur invests their funds into the business. This can include using personal savings, loans, or credit cards.

  • Friends and family: Many entrepreneurs turn to friends and family members to help fund their startups. This can involve asking for loans or investments, often with less stringent requirements than formal investors.

  •  Angel investors: Angel investors are typically high-net-worth individuals who provide early-stage funding to startups in exchange for equity in the company. They often bring experience, contacts, and expertise to the table in addition to funding.

  • Venture capital: Venture capitalists are professional investors who typically provide larger amounts of funding to startups that show significant growth potential. They often take an active role in the company and may require a seat on the board of directors. 

  • Accelerators and incubators: Accelerators and incubators are programs that provide funding, mentorship, and support to startups in exchange for equity. They often offer additional resources such as office space, legal and accounting services, and networking opportunities. 

    Each of these funding sources has its benefits and drawbacks, and entrepreneurs should carefully consider which type of funding is best for their particular business and stage of growth. It's also important to note that raising funding can be a time-consuming and competitive process and may require significant effort and preparation. 

    For instance, Airbnb is an online marketplace that allows people to rent out their homes to travelers. The company was founded in 2008 and has since raised over $4 billion in funding from a variety of sources, including venture capital firms, angel investors, and crowdfunding.  Airbnb's success shows that there are a number of different ways to raise money for a startup. The best approach for you will depend on your specific business and needs.

How Startup Funding Works

When startups receive money from investors, it’s usually in exchange for a percentage of ownership in the company through equity. When funds are arranged in a formal way to fulfill a specific business need, it’s called a funding round. These usually include investments from venture capital firms or angel investors as well. 

Some Insights about Startup Funding

Source:  Bain & Company Research report


Source: Inc42 

Ecommerce, Fintech, Edtech, Enterprisetech, and Media & Entertainment were among the most funded startup sectors in India from 2020 to 2022. Ecommerce and Fintech consistently attracted significant investments, while Edtech experienced steady growth. Enterprisetech and Media & Entertainment sectors also received notable funding, indicating interest in innovative business solutions.

Metrics to assess Startups Performance

Here are Some metrics that are commonly used to assess startup performance:

  • Revenue: Revenue is the total amount of money generated by a startup from its products or services. It is a critical metric for measuring financial performance and growth.

  • Gross Margin: Gross margin is the difference between revenue and the direct costs associated with producing or delivering the product or service. It provides insights into the profitability of the core business operations.

  • Customer Acquisition Cost (CAC): CAC measures the amount of money a startup spends to acquire a new customer. It helps determine the effectiveness of marketing and sales efforts and whether the cost of acquiring customers is sustainable.

  • Monthly Active Users (MAU) or Daily Active Users (DAU): These metrics measure the number of unique users who engage with a startup's product or service on a monthly or daily basis, respectively. They provide insights into user engagement and the growth of the user base.

  • Burn Rate: The burn rate represents the rate at which a startup consumes its cash reserves or funding. It is a measure of how quickly the company is spending money and helps determine its runway or the time until it runs out of cash.

  • Churn Rate: The churn rate calculates the percentage of customers or subscribers who discontinue their relationship with the company over a specific period. It indicates customer retention and satisfaction levels and is important for identifying areas of improvement.

  • Customer Lifetime Value (CLV): CLV estimates the total revenue a business can expect from a single customer over their entire relationship with the company. It is a crucial metric for understanding the long-term profitability and sustainability of the customer base.

  • Return on Investment (ROI): ROI is a financial metric that evaluates the profitability of an investment. It measures the return or gain generated from an investment relative to its cost and is used to assess the efficiency and success of various initiatives or projects.


The startup needs to assess why the funding is required, and the right amount to be raised. The startup should develop a milestone-based plan with clear timelines regarding what the startup wishes to do in the next 5 to 10 years. A financial forecast is a carefully constructed projection of company development over a given time period, taking into consideration projected sales data, as well as market and economic indicators. The cost of Production, Prototype Development, Research, Manufacturing, etc should be planned well. Based on this, the startup can decide what the next round of investment will be for.



Tags: Startup Funding, venture capital, angel investors, Startup Capital, Bootstrapping