<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">About boAt- <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Imagine Marketing Limited, the parent company of boAt which is one of the largest direct-to-consumer audio-focused electronics brands, filed a DRHP for boAt IPO on 26 January 2022 with SEBI for an IPO of Rs. 2000 Crores. This offer includes 900 Cr. of Fresh Equity shares and an Offer for Sale (OFS) amounting to Rs. 1100 Cr. as described in the BoAt IPO DRHP. Further, the company is looking to raise Rs. 180 Cr. through BoAt Pre IPO placement. SEBI gave approval for boAt IPO on 18th May 2022. <a href="https://www.planify.in/research-report/boat-imagine-marketing/">BoAt IPO</a> date is not yet revealed.

<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Why subscribe to boAt IPO? <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Imagine Marketing Limited is a digital first consumer products company and one of the largest Indian digital first brands in terms of revenue from operations for the F.Y 21.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Company has an attractive offering of wide ranging, high quality and aspirational lifestyle-focused consumer products at accessible price points, under its brand.&nbsp;<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Founded in 2013 and led by its flagship brand boAt launched in 2014, the company has established leading market positions in volume and value terms in India across multiple, high growth categories such as audio and smartwatch as of September 30, 2021. The company seeks to identify fast growing, lifestyle oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh3.googleusercontent.com/Cy52aH507vmOP1yciI91vJSSW-ByhM0xGCZ_bC1hx2ISy84y7S0jx8EaGDNzaNiy-vVVpY8HhgMDL_4SddBZw-tnDX8OmuQTwRO5zTYTwGUVTxMxLMf1SzvNig11a_pxzn5hG1yplBODkTBymCNyQDw" width="624" height="364" style="margin-left:0px;margin-top:0px;"><span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp; <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Consistent Track Record of Financial Performance: <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Company has seen stellar growth in its revenue in F.Y 21, increasing from Rs. 2258.49 Mn in F.Y 19 to 13,137 Mn in F.Y 21, showing a growth rate of 581.79%. The Company’s Profit after Tax increased from Rs. 80.37Mn in F.Y 19 to Rs. 865.37 Mn in F.Y 21 showing a growth of an impressive 1081%.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh4.googleusercontent.com/r4btEA0-kf3im-OL83I9790A3VhFrLRAPdDU34xXkRTwkjbJH11_XbymafXyHEHTlY6r-AMt-SfOYQi8kuZI70CFfP0t4WbgQHDlIHsqnb1oFHtTUH1ug3j51ihqvgaaoU0NENaQRJX5PNF81aHdot8" width="624" height="341" style="margin-left:0px;margin-top:0px;"> <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Operating Return on Capital Employed has seen a growth rate of 56.03% year on year from F.Y 20 to F.Y 21. Earnings per Share have also consistently increased from 0.80 in F.Y 19 to 8.53 in F.Y 21.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh3.googleusercontent.com/dgMJ0-3Fk_bttKaCQ4Q6nEK9P7lMPSlux0IHPWjjNxdiXVM3TGLcfPz67wKKKRLC-SYGmqtW99ZFFvutQXPdEO_LXmnliNvgopUm_dxRqJU4oU7kG8tK3V7tkK_2ll54Gv0O7kABNwK2n6LqKOpfGzg" width="624" height="324" style="margin-left:0px;margin-top:0px;">

SWOT ANALYSIS: <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Strength:<span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> boAt has adopted a lifestyle approach towards its brand positioning and has consequently introduced <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">products with trendy designs, vibrant colors and practical features that are relevant to the Indian Audience across various product categories so as to differentiate its products from those of its competitors. For the third quarter of F.Y 21, as per Flipkart’s brand awareness index, the flagship boAt brand enjoyed the highest brand awareness score in the personal audio and wearable segment. <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Weakness:<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Company relies on a number of third-party suppliers for the production of its products.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The company is reliant on its relationship with certain online marketplaces and offline distributors.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Pricing pressure from customers, online marketplaces or distributors may affect its gross margin. <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Opportunities:<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Entering new geographies and international markets can significantly contribute to the growth of the business.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Increasing trend of customer spend on smarty wearables. <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Threats:<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Company faces stiff competition from different unknown brands available on marketplaces.<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">• <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Heavy reliance on one brand.

<span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Strategies going forward:<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">1. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Expand Presence into adjacent Product Categories: Imagine Marketing Limited aims to grow its business through further investment towards its existing brands and by acquiring other consumer brand products and offering them under its own boAt brand. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">2. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Diversifying its Supplier &amp; Contract manufacturer network: Imagine Marketing Limited has taken significant steps and plans to continue to diversify its supplier base further increasing the resilience of its supply chain by engaging new suppliers based in India &amp; Vietnam, thereby increasing the share of its products being manufactured in these countries. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Investing in its research &amp; development: Imagine Marketing Ltd. intends to invest in its human capital in research &amp; development &amp; grow its boAt Labs team to develop know-how of global technology. <span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">If you want to get the first mover advantage, you can invest in <span style="font-size: 16pt; font-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">BoAt Pre IPO<span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> with <a href="https://www.planify.in/" target="_blank">Planify</a>. Currently, the BoAt Unlisted Shares Price is valued at Rs. 900 per share in the unlisted shares market.

<span style="font-size: 16pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Comparison with Peers:<span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> For comparison with peers, you can visit the below link of boAt financial report from our website which has been compiled by Financial Analyst Utkarsh Sinha. <span style="font-size:16pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Complete report on <a href="https://www.planify.in/research-report/boat-imagine-marketing/" target="_blank" style="">Boat Share Price</a>.

Imagine Marketing Limited, the parent company of boAt which is one of the largest direct-to-consumer audio-focused electronics brands, filed a DRHP on 26 January 2022 with SEBI for an IPO of Rs. 2000 Crores.

When can we expect boAt IPO to be launched?

Imagine Marketing Limited, the parent company of boAt filed a DRHP for boAt IPO. you can invest in BoAt IPO with Planify, Currently, the BoAt Share Price is valued at Rs. 780 per share.