Ananth Narayanan Frequently Asked Questions (FAQs)
Who is Ananth Narayanan?
Ananth Narayanan is the founder and CEO of Mensa Brands, a fast-growing consumer brands company that acquires, builds, and scales digital-first brands across various sectors, primarily in fashion, beauty, and lifestyle. He has a strong background in e-commerce, retail, and brand-building, with experience at global companies like Myntra, where he was the CEO, and McKinsey & Company.
What is Mensa Brands?
Mensa Brands is a consumer brand company that focuses on acquiring and scaling digital-first, product-focused brands. The company operates in a variety of categories, including fashion, beauty, home, and lifestyle. Mensa Brands works with brands that have the potential for growth through direct-to-consumer (D2C) models, leveraging data, technology, and operational expertise to scale them rapidly.
What is Ananth Narayanan’s role at Mensa Brands?
Ananth Narayanan is the founder and chief executive officer (CEO) of Mensa Brands. In his leadership role, he is responsible for overseeing the strategic direction of the company, guiding its acquisitions, and managing the scaling efforts of digital-first brands. His vision for the company is to create a portfolio of high-growth brands by leveraging technology and data-driven insights.
What makes Mensa Brands different from other e-commerce and D2C companies?
Mensa differentiates itself through its:
- Acquisition model: Rather than starting new brands from scratch, Mensa focuses on acquiring existing digital-first brands that are already successful but need operational scaling, marketing, and distribution expertise to grow.
- Focus on rapid scaling: By leveraging technology, data, and operational know-how, Mensa scales its acquired brands quickly to reach broader customer bases.
- D2C model: Mensa operates in the direct-to-consumer space, meaning it can control customer experience and maximise value from each brand.