Bira introduces a new line of 'Imagined in India' beers.

26 July 2024

Bira 91 has launched 'Imagined in India,' a portfolio of four new limited-release beers dubbed Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi.

The 'Imagined in India' beers, according to the firm, are brewed with indigenous ingredients and are inspired by the raw creativity of today's India, which is led by new artists, entrepreneurs, and innovators, as well as the cradle of flavors that find a home here.