Correlation between Customer Acquisition Cost (CAC) & Market share in discount broking industry

26 July 2024

Zerodha with the least CAC (₹ 0) has the largest market share at 18%, followed by Groww and Upstox with 13% and 12% respectively as of December 2022. Zerodha, Upstox and other online discount brokerages were the greatest beneficiaries of structural changes and the evolution of the capital markets.  Stay connected to Planify for ESOPs and more.