20 September 2022
As part of the launch of the Lava Blaze Pro,
Indian phone manufacturer Lava International Limited said today that it has
appointed actor Kartik Aaryan as its brand ambassador to support its
Smartphones category.
"I am thrilled to associate with Lava, a
home-grown brand that has established itself as a top Indian end-to-end
smartphone firm," Kartik Aaryan remarked when asked about the new brand
affiliation. Observing how Lava is introducing innovations that appeal to the
nation's youth fills one with pure pleasure. My affiliation is founded on the
resonance of our common spirit of being #ProudlyIndian and differentiating
ourselves from the competition with an intriguing idea.
Soon, Lava will launch a 360-degree marketing
campaign that will highlight Kartik Aaryan and its selection of smartphones.
Lava products are created with a significant focus on quality and fostering
innovation following a number of thorough studies. Lava is always seeking for
new methods to give its clients access to cutting-edge features on their phones
that will dramatically improve their experience. With the addition of Kartik
Aaryan as the brand ambassador, Lava hopes to grow its customer base by luring
additional customers, particularly millennials and Gen-Z, who make up the
majority of its customer base.
