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Mobikwik’s Upasana Taku says all the companies that made their grand entry into BNPL will have a grand exit too
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    Mobikwik’s Upasana Taku says all the companies that made their grand entry into BNPL will have a grand exit too

    26 July 2024

    Upasana Taku of Mobikwik believes that it's not as easy as some companies are making it out to be. The company claims to be the largest BNPL fintech company in India with 24 million pre-approved BNPL users. According to Redseer, digital BNPL players’ GMV could scale up 15 times to $45-50 billion in the next four years.

    ‘Buy Now, Pay Later’ (BNPL) has become the new buzzword in the Indian fintech ecosystem that everyone has been chasing. From Paytm to Ola Money, everyone has been looking to get deeper into the fintech space and generate revenue out of this simple form of micro loans. However, Upasana Taku of Mobikwik believes that it's not as easy as a few companies are making it out to be. Mobikwik – which has been in the BNPL space since the last two years – noted that there is a lot that goes behind the scenes in order to build these BNPL processes.