Ravelcare: From Shark Tank Spotlight to Stock Market Debut

17 December 2025

What began as a ₹75-lakh funding pitch on Shark Tank India has translated into tangible market gains for investors. Ravelcare, the personal-care brand that gained early visibility through the show, delivered a ~55% listing premium on its SME IPO turning a televised pitch into a real capital-market outcome.

About Ravelcare

Ravelcare began as a digital-first beauty and personal care brand founded in 2018 by Ayush Varma, offering personalised haircare, skincare, and bodycare products through its own website and major marketplaces like Amazon, Flipkart, and Myntra. Its early strategy combined data-driven formulation with direct-to-consumer engagement, a model that helped it carve out a niche in a highly competitive category. 

Shark Tank India Spotlight

• Ravelcare appeared on Shark Tank India Season 2, where Ayush Varma pitched for ₹75 lakh for a 2.5% equity stake, valuing the business at around ₹30 crore. The show created a significant boost in brand awareness and online traction. In the episode, investor Anupam Mittal offered ₹75 lakh for a 10% stake, with the condition that the company hit projected numbers within two years. 

• However, public records and reporting do not confirm any post-show deal actually closing on those terms. What the brand did gain from the exposure was elevated consumer recognition and stronger engagement, which helped bolster demand heading into its IPO.

RavelCare IPO Performance

The IPO drew exceptional investor interest, with overall subscription reaching 437.6 times, led by retail, NII, and QIB bids. Anchor investors had already committed ₹6.83 crore before the public bid opened.

On December 8, 2025, Ravelcare debuted on the BSE SME platform at around ₹201 per share, roughly a 55% premium above its ₹130 issue price, marking a rare and strong listing performance for an SME consumer brand.

The Shark Tank appearance served more as a brand catalyst than a traditional funding milestone. Its real value for investors lies in the company’s execution track record, retail traction, and how effectively it deploys capital toward deeper penetration, distribution, and manufacturing integration.