09 February 2024
we explore three startups that pitched their business models to the Sharks and delve into the factors contributing to their successful deals. But before we delve into their stories, let's consider a few key pointers:
• 𝗣𝗶𝘇𝘇𝗮 𝗚𝗮𝗹é𝗿𝗶𝗮 was the first startup that presented itself in Episode 9. Arriving from the small village of Gohana in Haryana, famous for its Jalebis, they aim to make Pizza Galeria a household name across multiple states, giving competition to Global brands like Domino’s. In its pursuit to give tough competition, it has so far relied on a dual strategy of opening company-owned and franchise-owned retail outlets.
• The second startup that was pitched on Shark Tank was 𝗔𝗶 𝗰𝗮𝗿𝘀 which envisions itself as India's first hydrogen-based EV manufacturing startup. The company uses AI algorithms to enable it to undertake Autonomous driving.
• The third startup that presented itself was the 𝗥𝗼𝗼𝗳𝘁𝗼𝗽 App which aims to preserve & promote over 200 forms of traditional Indian arts through online & pre-recorded videos as well as Workshops.
Now let’s look at the reasons behind the startups securing or failing to secure deals from the sharks:
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