Blog
Planify news
AI to drive sale of beauty and personal care products: Kanchan Mishra, Flipkart
Link copied
AI to drive sale of beauty and personal care products: Kanchan Mishra, Flipkart
29 October 2024
India’s homegrown e-commerce platform, Flipkart, is ramping up its beauty and personal care segment. The company has 60 per cent new customers from Tier 2 and Tier 3 cities, contributing to a 1.5X jump every year, and is introducing AI-enabled new technology to further increase penetration. Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, spoke to businessline on the sidelines of the Glam Up Fest held in Mumbai.
India’s homegrown e-commerce platform, Flipkart, is ramping up its beauty and personal care segment. The company has 60 per cent new customers from Tier 2 and Tier 3 cities, contributing to a 1.5X jump every year, and is introducing AI-enabled new technology to further increase penetration. Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, spoke to businessline on the sidelines of the Glam Up Fest held in Mumbai.
Stay Connected, Stay Informed –
Join Our
Don’t miss out on exclusive updates, market trends, and real-time investment opportunities. Be the first to know about the latest unlisted stocks, IPO announcements, and curated Fact Sheets, delivered straight to your WhatsApp.