29 October 2024
Magicpin has been able to leverage the first-mover advantage of onboarding ONDC, acting as a seller aggregator and providing tech interfaces and logistics capabilities to some big tech companies. Sources claim that magicpin has a 90% in order volumes on ONDC right now, surpassing PhonePe's Pincode. Founded in 2015, magicpin, which has 10 Mn active users and 9,00,000 merchant partners across 50-plus cities in India, claims to have seen a 4X rise in the number of users since last year
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