03 March 2025
Axis Max Life Insurance and YES BANK celebrate a significant milestone - 20 years of steadfast partnership - demonstrating one of the most enduring bancassurance collaborations.
Since the commencement of the partnership on February 23, 2005 followed by issuance of their first Insurance Policy on May 28, 2005, the partnership has played a pivotal role in delivering seamless life insurance solutions, reinforcing financial security for customers across India. Over the years, the partnership has served approximately 3.62 lakh customers, processed over 3,725 claims, and disbursed more than Rs267 crore in claims, with a total sum assured exceeding Rs64,000 crore. Backed by YES BANK's 1,266 branches nationwide, the collaboration continues to drive insurance penetration and enhance customer protection across the country.
Axis Max Life Insurance and YES BANK celebrate a significant milestone - 20 years of steadfast partnership - demonstrating one of the most enduring bancassurance collaborations.
Since the commencement of the partnership on February 23, 2005 followed by issuance of their first Insurance Policy on May 28, 2005, the partnership has played a pivotal role in delivering seamless life insurance solutions, reinforcing financial security for customers across India. Over the years, the partnership has served approximately 3.62 lakh customers, processed over 3,725 claims, and disbursed more than Rs267 crore in claims, with a total sum assured exceeding Rs64,000 crore. Backed by YES BANK's 1,266 branches nationwide, the collaboration continues to drive insurance penetration and enhance customer protection across the country.
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