Axis Max Life Insurance Ltd.{formerly known as Max Life Insurance Company Ltd.} (“Axis Max Life”/ “Company”), has announced the launch of itsAxis Max Life Smart Value Income & Benefit Enhancer Plan(UIN: 104N159V01), a Non-Linked, Non-Participating Individual Life Insurance Savings Plan. This offering, available on all channels from May 5, 2025, is designed to offer customers a blend of guaranteed returns, instant liquidity, and protection. The plan aims to cater to diverse financial preferences by offering a combination of income certainty and protection, with the added flexibility of choosing between different plan variants, payout modes, and optional benefits. It is best suited for individuals looking for a structured income stream with built-in assurance over the long term.

Key Features of Axis Max Life Smart Value Income & Benefit Enhancer Plan:

• Guaranteed Returns:The plan offers assured benefits along with life insurance protection to help build long-term financial security.
• Three Flexible Plan Variants:Available underInsta Wealth, Future Wealth,andInsta Wealth Boostvariants, the plan enables policyholders to select savings and payout structures aligned with their specific requirements.
• Customizable Plan Options:At the time of policy inception, customers can select premium payment terms, policy durations, income payout frequencies (advance/arrears), and death benefit multiples of 5x, 7x, or 11x of the annualized premium.
• Manage & Grow Your Income:The plan offers Flexi Income Benefits from the first policy year, with the option to accumulate survival and future income benefits for enhanced returns.
• Enhance Your Protection:Offers a suite of optional riders, including critical illness, accidental death, disability, and waiver of premium to strengthen the protection offering
• Built-in Protection Benefits:Includes Senior Citizen Benefit, and Cover Continuance Benefit, for added assurance.
• Policy Continuance Benefit (PCB):An optional feature which ensures all future benefits under the Policy remain intact in case of the life insured’s death, with no further premium payments. This option must be selected at inception.
• Loan Facility & Liquidity:Policyholders may avail loan facilities against the policy and also have the flexibility to advance their Future Milestone Benefits during the income payout phase to meet immediate financial needs.

Speaking on the product launch,Vaibhav Kumar, SVP and Head – Products & Ecommerce, Axis Max Life Insurance, said, “With the launch of the Smart Value Income & Benefit Enhancer Plan, Axis Max Life continues to deliver on its promise of dependable protection backed by guaranteed income. This product has been thoughtfully designed to offer policyholders flexibility across every stage from choosing premium terms and income payout preferences, customizing their protection with riders and Policy Continuance Benefit. By enabling customers to manage and grow their income while ensuring life cover, we aim to provide a comprehensive and adaptable solution that meets real financial needs in a predictable and reassuring manner.”

The Axis Max Life Smart Value Income & Benefit Enhancer Plan empowers customers to manage both planned and unexpected life events through guaranteed payouts, optional income accumulation, and flexible benefit structures, making it a smart and secure choice for evolving financial journeys.

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