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Beauty on a budget: Sugar Cosmetics targets Gen Z with affordable glam | Company Business News - Mint
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Beauty on a budget: Sugar Cosmetics targets Gen Z with affordable glam | Company Business News - Mint
16 October 2024
As the beauty market gets more crowded, Sugar is betting that its youth-focused product lines and budget-friendly prices will secure a foothold in a fiercely competitive space. But with Gen Z's fickle brand loyalty, maintaining momentum might be the brand's biggest challenge.
As the beauty market gets more crowded, Sugar is betting that its youth-focused product lines and budget-friendly prices will secure a foothold in a fiercely competitive space. But with Gen Z's fickle brand loyalty, maintaining momentum might be the brand's biggest challenge.
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