BigBasket sees sharp spike in new customers due to covid | Mint

Grocery e-tailer BigBasket said new customers on its delivery platform have risen 84% during a seven-month period - January to July. The startup also claimed the retention rate of customers grew 50% during the period. Bigbasket’s growth in user additions comes not long after its supply chain and logistics operations came to a standstill in April during the first phase of lockdown, even as demand saw a sharp rise. In April, consumer staples such as flour, tea, and milk were out of stock on the BigBasket app, while rival Grofers reported a supply crunch. However, the e-grocery startup has seen slow but steady recovery since then. On Tuesday, Bigbasket, in a study, said the total number of times a customer visited its website or app is now 55% higher than before, while the number of households ordering on the platform has gone up by 44% from January to July.

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