BigBasket's Move to Enter into Offline Retail to Widen its Customer ...
05 November 2024
Tata Group-owned BigBasket, an online grocery platform recently forayed into offline retail to expand its retail footprint in India.
According to GlobalData, a leading data and analytics company, with this move, the company aims to bridge the gap between the offline and online experiences, as well as support its ambitious expansion plans amid rising competition in the grocery retail space. This move comes at a time when consumers in India continue to opt for offline stores for their grocery needs and will allow the digital-first retailer to expand its customer base in the country.
Tata Group-owned BigBasket, an online grocery platform recently forayed into offline retail to expand its retail footprint in India. According to GlobalData, a leading data and analytics company, with this move, the company aims to bridge the gap between the offline and online experiences, as well as support its ambitious expansion plans amid rising competition in the grocery retail space. This move comes at a time when consumers in India continue to opt for offline stores for their grocery needs and will allow the digital-first retailer to expand its customer base in the country.
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