Bira 91 collaborates with five IPL teams as official partner
30 October 2024
Bira 91, manufactured by B9 Beverages Pvt. Ltd., today has announced a partnership with five teams ahead of the new season of Indian Premier League in 2023. Serving as the official partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad, this season, Bira 91 aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer by partnering with 5 outstanding teams.
The brand has been associated with Cricket through its association with the International Cricket Council (ICC) and the partnership with Delhi Capitals last year. It is believed that the association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.
Bira 91, manufactured by B9 Beverages Pvt. Ltd., today has announced a partnership with five teams ahead of the new season of Indian Premier League in 2023. Serving as the official partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad, this season, Bira 91 aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer by partnering with 5 outstanding teams. The brand has been associated with Cricket through its association with the International Cricket Council (ICC) and the partnership with Delhi Capitals last year. It is believed that the association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.
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