Bira 91 forays into the Seltzers, launches 'Grizly' Hard Seltzer Ale

Grizly Hard Seltzers will be available in 330ml pints and 500ml cans across Bengaluru. Bira 91, the world’s fastest-growing premium beer company, announced its foray into the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers. As young adults become increasingly health-conscious, they are on the lookout for ‘better for you’ beverage options that allow them to indulge in their favorite flavors. This trend towards a healthier living has created a massive growth opportunity for the Seltzer category. With the lines between different types of beverages also blurring, Bira 91’s ‘Grizly’ Hard Seltzer Ale brings consumers the best of bespoke cocktails, wine, and beer – in one single can. Offering an all-natural, low-sugar option that is tailor made for mindful consumers, this unique blend is crafted by master mixologists, who have taken inspiration from classic cocktails to deliver an unparalleled drinking experience. Grizly Hard Seltzer Ales are all-natural, low sugar, drinks that infuse finest herbs and fruits that nature has an offer with alcohol. Available in three flavors, these seltzers have been masterfully twisted by expert mixologists and are highly sessionable. Grizly is available in three flavors - Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary. So, we took the lushest and ripest peaches that nature had to give and then we steeped them in delicately brewed black tea. A little sweet, a bit sour, and with a hint of musky, tea flavors, this twisted take on the peach iced tea will surely lilt you into breezy summery feels.

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