Bira 91 on its product innovation and plans towards an Indian ...
23 October 2024
Delhi-headquartered brewery Bira 91 has detailed how consumer demands for Ihealthier and more experimental' products are guiding its innovation strategy, while also revealing its plans for a 'premium' Indian beer. It recently received funding of USD$10m Japan's MI-JFG bank and USD$70m from brewery giant Kirin, which will be channelled towards expanding its production capacity and distribution networks domestically and globally.
Its founder and CEO, Ankur Jain, said that its partnership with Kirin extends beyond funding to capitalise on Kirin's industry expertise to both "premiumize Indian beer through innovation" and "drive sustainability in the industry."
Delhi-headquartered brewery Bira 91 has detailed how consumer demands for Ihealthier and more experimental' products are guiding its innovation strategy, while also revealing its plans for a 'premium' Indian beer. It recently received funding of USD$10m Japan's MI-JFG bank and USD$70m from brewery giant Kirin, which will be channelled towards expanding its production capacity and distribution networks domestically and globally. Its founder and CEO, Ankur Jain, said that its partnership with Kirin extends beyond funding to capitalise on Kirin's industry expertise to both "premiumize Indian beer through innovation" and "drive sustainability in the industry."
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