Bira 91 Rings In Diwali With Three New Limited-Release Beers
06 November 2024
Bira 91, one of the world’s fastest-growing premium beer companies, announced the second phase of ‘Imagined in India’, a portfolio of three new limited-release beers - Fest Oktoberfest Lager, Fireworks Hoppy Wheat, and Diwali Vintage Scotch Ale on Thursday, 20 October 2022. These limited-release beers have been crafted as the perfect companions for the festive season and are set to elevate the celebrations across the country.
Keeping the ‘Imagined in India’ tradition intact, Bira 91 has continued its collaboration with emerging artists for designing the beer packaging for the second phase of the series, to celebrate the booming creative spirit in the subcontinent. Moreover, the brand has taken its tradition of collaborations up a notch this time by collaborating with Warner Bros. Discovery Global Consumer Products to launch – a limited-release Oktoberfest Lager beer inspired by the HBO Original series House of the Dragon, the successor series to Game of Thrones.
Bira 91, one of the world’s fastest-growing premium beer companies, announced the second phase of ‘Imagined in India’, a portfolio of three new limited-release beers - Fest Oktoberfest Lager, Fireworks Hoppy Wheat, and Diwali Vintage Scotch Ale on Thursday, 20 October 2022. These limited-release beers have been crafted as the perfect companions for the festive season and are set to elevate the celebrations across the country. Keeping the ‘Imagined in India’ tradition intact, Bira 91 has continued its collaboration with emerging artists for designing the beer packaging for the second phase of the series, to celebrate the booming creative spirit in the subcontinent. Moreover, the brand has taken its tradition of collaborations up a notch this time by collaborating with Warner Bros. Discovery Global Consumer Products to launch – a limited-release Oktoberfest Lager beer inspired by the HBO Original series House of the Dragon, the successor series to Game of Thrones.
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