24 May 2024
Indian ride-hailing startup BluSmart has officially commenced testing operations of ride-hailing service in Dubai. The move, which has been anticipated for several months, positions BluSmart to challenge established players like Careem, Uber, and Hala in the UAE’s largest city.
Earlier this week, BluSmart discreetly enabled its Dubai service through its app and created a dedicated subdomain for Dubai on its website. Co-founder Anmol Jaggi confirmed to TechCrunch that a pilot program started on Tuesday with a fleet of 100 Audi E-Tron SUVs and 130 drivers. The formal launch is scheduled for early June.
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