Case Study: How Zepto used World Music Day to take their 10-min ...
16 October 2024
To make the waiting period for their delivery musical, Zepto used World Music Day and invited consumers to participate in User-Generated Content. With Zepto's UGC campaign, the brand saw an opportunity to interact with its shoppers in a musical and relatable way. This case study explores how the brand made it possible.
Category Introduction
The supply chain disruption due to the Covid-19 pandemic led to the emergence of a q-commerce, a unique business model where the delivery of goods and services is done within 10-30 minutes of ordering.
The quick commerce sector in India currently has a market size of $700 million and is likely to grow 8 times to reach a $5.5 billion market value by 2025. The addressable market of this industry is projected to be around $60 billion.
To make the waiting period for their delivery musical, Zepto used World Music Day and invited consumers to participate in User-Generated Content. With Zepto's UGC campaign, the brand saw an opportunity to interact with its shoppers in a musical and relatable way. This case study explores how the brand made it possible. Category Introduction The supply chain disruption due to the Covid-19 pandemic led to the emergence of a q-commerce, a unique business model where the delivery of goods and services is done within 10-30 minutes of ordering. The quick commerce sector in India currently has a market size of $700 million and is likely to grow 8 times to reach a $5.5 billion market value by 2025. The addressable market of this industry is projected to be around $60 billion.
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