Coca-Cola India partners with Zepto for the collection and recycling ...
09 October 2024
Coca-Cola India has partnered with 10-Min grocery delivery service, Zepto, for a unique ‘return and recycle’ initiative for PET bottles. The joint initiative seeks to establish an organized process of collection of PET bottles with 100% traceability, to ensure effective plastic waste management.
The initiative is an extension of The Coca-Cola Company’s global goal of creating a World Without Waste. In line with this vision, the Company’s partnership with Zepto in India intends to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers.
Coca-Cola India has partnered with 10-Min grocery delivery service, Zepto, for a unique ‘return and recycle’ initiative for PET bottles. The joint initiative seeks to establish an organized process of collection of PET bottles with 100% traceability, to ensure effective plastic waste management. The initiative is an extension of The Coca-Cola Company’s global goal of creating a World Without Waste. In line with this vision, the Company’s partnership with Zepto in India intends to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers.
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