11 July 2025
India’s surging economy is propelling the country’s business travel sector to new heights, and giant hotel chain Oyo is capitalizing on the trend as part of a joint venture with online travel giant Yatra. Unveiled yesterday, the joint venture aims to benefit from India’s key business centers, like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, and the key industrial belts and corridors.
As the nation’s business space continues to grow, the joint venture of Yatra and Oyo shows a significant shift of strategy, targeting business travel as the expansion strategy. So far, the company was known for the budget and economy hotel chain, Oyo now aims to enter the premium segment, looking to capture a larger percentage of the corporate sector. As business travel shows significant growth, the joint venture of Yatra and Oyo targets the business traveler, giving them budget-friendly yet premium stay options while traveling.
India’s surging economy is propelling the country’s business travel sector to new heights, and giant hotel chain Oyo is capitalizing on the trend as part of a joint venture with online travel giant Yatra. Unveiled yesterday, the joint venture aims to benefit from India’s key business centers, like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, and the key industrial belts and corridors.
As the nation’s business space continues to grow, the joint venture of Yatra and Oyo shows a significant shift of strategy, targeting business travel as the expansion strategy. So far, the company was known for the budget and economy hotel chain, Oyo now aims to enter the premium segment, looking to capture a larger percentage of the corporate sector. As business travel shows significant growth, the joint venture of Yatra and Oyo targets the business traveler, giving them budget-friendly yet premium stay options while traveling.
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