18 October 2024
Hoardings are a common sight on the streets, but how they grab your attention from other advertisers sets them apart. From the message written on it to the colour scheme and design, everything has to be appealing to the viewers. Therefore, prominent companies spend immense time and money in research and development (R&D) in order to make their product stand out from others. Flipkart, the Indian e-commerce company did exactly that by coming up with a simple but incredible billboard idea that has gone viral on the internet. The picture posted by Pranav Mailarpawar shows renowned brands like Samsung, Puma, ASUS, Sony, Campus, Selection Plus sharing the space alongside Flipkart at a busy marketplace. The Flipkart hoarding read "There are 7 ads around us. Har ad me jo dikhta hai, wo Flipkart pe milta hai!". This message immediately caught the attention of viewers for being simple and impactful at the same time.
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