How e-mail marketing helped Zepto with cart abandonment

Email marketing's relevance is being questioned in this day and age as it's one of the oldest forms of digital marketing. A staple in the marketer's playbook —many are questioning its relevance compared to other forms of digital marketing like social media marketing or SEO marketing. However, industry experts still rate email marketing as one of the most effective and cost-efficient ways to reach and engage with customers. There are many types of personalised messages that brands can send to their customers using email marketing. Some of them include welcome emails, emails personalised to their product preferences, abandoned cart emails, exclusive promotional offers, informative newsletters and so on. Quick commerce brand Zepto understood the importance and effectiveness of email marketing, particularly when it came to the space of abandoned carts.

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