20 August 2024
Bhavish Aggarwal, founder and CEO of Ola Electric, announced on Monday that his company is set to disrupt the electric motorbike market by launching new models at competitive prices.
At Business Today’s "India’s Road to 2047" event, Aggarwal emphasized his dedication to creative destruction, asserting that the Indian market is ready for high-quality, affordably priced products. He pointed out that Ola Electric has successfully applied this strategy to its scooters and is now targeting the motorbike sector with a similar approach.
“I am a devotee of Lord Shiva — the god of destruction — and I believe in creative destruction. You have to disrupt something to create something new, and startups are all about that,” Aggarwal said.
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