Mamaearth has recently launched their latest campaign ‘Goodness Makes You Beautiful’ that urges everyone to relook at the traditional concept of beauty and presents a more holistic meaning to the word. As per the company, the new campaign presents a revolutionary concept of beauty, with the message that good actions make us truly beautiful. The brand believes that there are people around us who make this world beautiful everyday through their little actions and should be acknowledged. Conceptualized by Korra Worldwide, the film showcases the idea of beauty (your good actions make you beautiful) by complimenting the good deeds as ‘beautiful’. It depicts four scenes from our everyday life wherein the protagonist in every scene is doing something good like offering water to the traffic policeman who is working on a sunny day, putting garbage in the bin and helping people around them and because of their good deeds they are being called ‘beautiful’.

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