25 April 2024
Honasa Consumer Ltd., the newly listed parent of India’s personal-care brand Mamaearth, is taking on global giants in the world’s fastest-growing beauty market with onion hair oil and curd-and-turmeric face masks. India’s consumers increasingly want products made from local natural ingredients and crafted specifically for them, Varun Alagh, co-founder and the chief executive officer of Honasa Consumer, said in an interview. International competitors, on the other hand, mostly offer Indian consumers products from their international portfolios, he said. Honasa’s products are made with India’s tropical weather and cultural nuances in mind, Alagh said. “That’s where we have an edge,” he said.
Honasa Consumer Ltd., the newly listed parent of India’s personal-care brand Mamaearth, is taking on global giants in the world’s fastest-growing beauty market with onion hair oil and curd-and-turmeric face masks. India’s consumers increasingly want products made from local natural ingredients and crafted specifically for them, Varun Alagh, co-founder and the chief executive officer of Honasa Consumer, said in an interview. International competitors, on the other hand, mostly offer Indian consumers products from their international portfolios, he said. Honasa’s products are made with India’s tropical weather and cultural nuances in mind, Alagh said. “That’s where we have an edge,” he said.
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