24 October 2024
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., announced the launch of a new skincare brand Ayuga based on ayurvedic recipes. Honasa has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand ideology, the company said.
Hectic lives of millennials impact their physical and mental wellbeing in turn leading to problems such as skin discoloration, hair fall and early aging, among others. The new range is meant to restore that balance through ancient recipes and rituals, the company said.
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., announced the launch of a new skincare brand Ayuga based on ayurvedic recipes. Honasa has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand ideology, the company said. Hectic lives of millennials impact their physical and mental wellbeing in turn leading to problems such as skin discoloration, hair fall and early aging, among others. The new range is meant to restore that balance through ancient recipes and rituals, the company said.
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