mCaffeine to continue focusing on micro markets, registers 300 pc growth
29 November 2023
Personal care brand mCaffeine is planning to continue its focus on 24 key micro markets for the next 15-18 months to penetrate deeper into the offline arena. In the past 6 months, the brand has registered 300 per cent growth in offline retail, Tarun Sharma, co-founder, and CEO, and Suman Kumar , national head of retail, mCaffeine told ETRetail. The brand has been concentrating on micro markets in 24 geographies majorly in metro and tier I cities and claims 60 per cent of its geographies are profitable.
Personal care brand mCaffeine is planning to continue its focus on 24 key micro markets for the next 15-18 months to penetrate deeper into the offline arena. In the past 6 months, the brand has registered 300 per cent growth in offline retail, Tarun Sharma, co-founder, and CEO, and Suman Kumar , national head of retail, mCaffeine told ETRetail. The brand has been concentrating on micro markets in 24 geographies majorly in metro and tier I cities and claims 60 per cent of its geographies are profitable.
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