24 October 2024
The e-commerce pecking order has been altered. Bharat-focused online marketplace Meesho has surpassed Amazon in festive sale order volumes this year, emerging as the second-largest player after Flipkart Group. Meesho’s share of orders in the festive sales pie stood at 21 per cent, while Flipkart Group platforms led the market with a 49 per cent share.
“It’s interesting to see a new platform emerging in the second position in terms of order volumes,” said Ujjwal Chaudhry, Partner, RedSeer Strategy Consultants. “Meesho fulfilled 100 per cent of its orders through third-party logistics (3PL) players because it doesn’t have a captive [logistics] arm like Flipkart Group and Amazon,” he added.
The e-commerce pecking order has been altered. Bharat-focused online marketplace Meesho has surpassed Amazon in festive sale order volumes this year, emerging as the second-largest player after Flipkart Group. Meesho’s share of orders in the festive sales pie stood at 21 per cent, while Flipkart Group platforms led the market with a 49 per cent share. “It’s interesting to see a new platform emerging in the second position in terms of order volumes,” said Ujjwal Chaudhry, Partner, RedSeer Strategy Consultants. “Meesho fulfilled 100 per cent of its orders through third-party logistics (3PL) players because it doesn’t have a captive [logistics] arm like Flipkart Group and Amazon,” he added.
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