17 October 2025
HDFC Securities today unveiled the official teaser poster for its bold new fraud awareness campaign, ‘Kya Aap Taiyyar Ho?’, a campaign that promises to unlock the secrets behind India’s most audacious financial scams.
From the director of iconic films Dangal and Chhichhore Nitesh Tiwari, this campaign is set to make waves with its powerful cast and humorous content, blending compelling narratives with interactive digital engagement. ‘Kya Aap Taiyyar Ho?’ takes audiences inside the workings of the Fraudster Family, a group of scam artists devised to mirror real-life conmen, challenging every Indian to ask themselves whether they are prepared to spot and resist financial fraud.
The newly released teaser poster offers a glimpse of the campaign’s dynamic characters, each representing a different face of fraud, and urging audiences to be vigilant and savvy in their investment journey. The full campaign will feature films, podcasts, comics, and interactive games distributed across social media channels, alongside impactful offline activities in major Indian metros.
“Investment fraud has evolved rapidly with technology. With ‘Kya Aap Taiyyar Ho?’, we are harnessing the best of digital storytelling and creative content to ensure every investor feels informed and empowered. We want people to have the knowledge and confidence to identify scams and act,” said Puneeth Bekal, EVP & CMO, HDFC Securities.
HDFC Securities today unveiled the official teaser poster for its bold new fraud awareness campaign, ‘Kya Aap Taiyyar Ho?’, a campaign that promises to unlock the secrets behind India’s most audacious financial scams.
From the director of iconic films Dangal and Chhichhore Nitesh Tiwari, this campaign is set to make waves with its powerful cast and humorous content, blending compelling narratives with interactive digital engagement. ‘Kya Aap Taiyyar Ho?’ takes audiences inside the workings of the Fraudster Family, a group of scam artists devised to mirror real-life conmen, challenging every Indian to ask themselves whether they are prepared to spot and resist financial fraud.
The newly released teaser poster offers a glimpse of the campaign’s dynamic characters, each representing a different face of fraud, and urging audiences to be vigilant and savvy in their investment journey. The full campaign will feature films, podcasts, comics, and interactive games distributed across social media channels, alongside impactful offline activities in major Indian metros.
“Investment fraud has evolved rapidly with technology. With ‘Kya Aap Taiyyar Ho?’, we are harnessing the best of digital storytelling and creative content to ensure every investor feels informed and empowered. We want people to have the knowledge and confidence to identify scams and act,” said Puneeth Bekal, EVP & CMO, HDFC Securities.
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