12 August 2024
Allied Blenders & Distillers (ABD), which owns the Officer's Choice whisky brand, is in talks with vodka giant Russian Standard and Bangkok-based Thai Beverage (ThaiBev) to market and distribute their products in India, two executives privy to the development said.
The talks, if fructify, will help ABD to widen its product portfolio from largely whisky to a host of spirit segments such as vodka and scotch, while the two global companies will get an entry into the world's biggest alcohol consuming country with a strong partner which has robust distribution and manufacturing capabilities, the executives said.
Allied Blenders & Distillers (ABD), which owns the Officer's Choice whisky brand, is in talks with vodka giant Russian Standard and Bangkok-based Thai Beverage (ThaiBev) to market and distribute their products in India, two executives privy to the development said.
The talks, if fructify, will help ABD to widen its product portfolio from largely whisky to a host of spirit segments such as vodka and scotch, while the two global companies will get an entry into the world's biggest alcohol consuming country with a strong partner which has robust distribution and manufacturing capabilities, the executives said.
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