06 November 2024
The 10-minute grocery delivery start-up's statement comes at a time when several media reports have raised concerns on the safety of riders of quick commerce start-ups.Zepto, the 10-minute grocery delivery start-up, on Tuesday said it is focused on the safety and well-being of its riders and does not penalise or incentivise the delivery workforce based on delayed or early deliveries. Responding to a query from BusinessToday.In, Zepto said that the company is focused on a model where the delivery partners operate in a 3-kilometre (km) radius, and its dark stores are well positioned to handle heavy volumes. Zepto’s statement comes at a time when several media reports have raised concerns on the safety of riders of quick commerce start-ups which are increasingly promising deliveries under 10-15 minutes. Apart from Zepto, Zomato-backed Blinkit has also ventured into quick commerce grocery delivery, underpinning the huge potential the market has in India. These companies are targeting the tech savy millennials and GenZ shoppers from metros. Reliance has also made a strategic investment in delivery start-up Dunzo to further its quick commerce plans, while e-commerce giant Flipkart has announced that it will expand to 1,800 cities.
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