Over 900 eateries exit Swiggy Dineout citing deep discounts
29 October 2024
In the ongoing tussle between online food aggregators and restaurants, about 900 outlets across brands have delisted themselves from Swiggy’s table-booking platform Dineout.
The restaurant chains, largely in the casual dining space, raised concerns over their aggregator’s table-booking app, alleging it offers heavy discounts and cashbacks on in-restaurant dining. This move, they said, hurts the restaurant business, which was battered for over a year by the pandemic and is now dealing with rising food inflation.
Several restaurants Mint spoke to said they have not enlisted on Zomato’s dine-out program, called Zomato Pay.
In May, SoftBank-backed Swiggy acquired Times Internet-owned table booking platform Dineout in a deal which was said to be valued at around $150 million. These 900 restaurants include Mamagoto-parent Azure Hospitality, Wow! Momo, Impresario Entertainment & Hospitality Pvt. Ltd-owned Social and Smoke House Deli and The Beer Cafe. The companies said they logged out this month, protesting the steep discounts. A majority of these businesses are members of the National Restaurant Association of India (NRAI).
In the ongoing tussle between online food aggregators and restaurants, about 900 outlets across brands have delisted themselves from Swiggy’s table-booking platform Dineout. The restaurant chains, largely in the casual dining space, raised concerns over their aggregator’s table-booking app, alleging it offers heavy discounts and cashbacks on in-restaurant dining. This move, they said, hurts the restaurant business, which was battered for over a year by the pandemic and is now dealing with rising food inflation. Several restaurants Mint spoke to said they have not enlisted on Zomato’s dine-out program, called Zomato Pay. In May, SoftBank-backed Swiggy acquired Times Internet-owned table booking platform Dineout in a deal which was said to be valued at around $150 million. These 900 restaurants include Mamagoto-parent Azure Hospitality, Wow! Momo, Impresario Entertainment & Hospitality Pvt. Ltd-owned Social and Smoke House Deli and The Beer Cafe. The companies said they logged out this month, protesting the steep discounts. A majority of these businesses are members of the National Restaurant Association of India (NRAI).
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