OYO Eyes Premium Hotel Space In India, Will Have To Fight The Big Bulls
05 November 2024
Betting big on the post-Covid surge witnessed in business travel, OYO, in February, said that it was planning to add 1,800 more premium properties to its platform in 2023. After scaling down its operations during the pandemic in some high-growth geographies like the UK, Europe, Malaysia, Indonesia and the US, OYO is back in these markets, with its focus on premium hotels and holiday homes. Despite lucrative opportunities in the premium hotel segment, OYO’s attempt at grabbing a market share is fraught with challenges as the segment is dominated by legacy players
Betting big on the post-Covid surge witnessed in business travel, OYO, in February, said that it was planning to add 1,800 more premium properties to its platform in 2023. After scaling down its operations during the pandemic in some high-growth geographies like the UK, Europe, Malaysia, Indonesia and the US, OYO is back in these markets, with its focus on premium hotels and holiday homes. Despite lucrative opportunities in the premium hotel segment, OYO’s attempt at grabbing a market share is fraught with challenges as the segment is dominated by legacy players
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