29 October 2024
Procter & Gamble India, renowned for its leading brands like Pampers®, Tide®, Ariel®, and Whisper®, has joined hands with Flipkart, India’s prominent e-commerce platform, to launch ‘Forests For Good’ in India, to bolster their dedication to sustainability. As part of this collaboration, the two companies are planting four forests in Karnataka, which are open for consumers to e-adopt. With the intention to create sustained impact, P&G and Flipkart seek to not just raise awareness, but also invite consumers to partake in this sustainable journey. Under this unique initiative, four thousand trees have been planted in Karnataka. EcoMatcher and SayTrees are the social enterprise and technology partners helping execute the Forests For Good initiative. This platform is equipped with blockchain technology and ensures traceability, aims to offer full transparency with tree-planting projects, allowing everyone to view their tree, when was it planted, name the tree, track its locations and maturity, as well as CO2 sequestered. Everyone buying P&G products from Flipkart between 26th to 29th will get a chance to participate in the initiative and adopt a tree.
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