05 May 2025
PharmEasy, a digital healthcare platform has launched a new campaign marking its return to television after three-years. With its signature brand jingle- “PharmEasy, PharmEasy…Take It Easy”—making a comeback, the campaign aims to build awareness and adoption of PharmEasy’s diagnostic services, anchored around the powerful promise: ‘On-Time or FREE’.
Created by independent creative agency, BusyPeople, led by Garima Khandelwal, the campaign brings back the beloved dancing uncles, tapping into two relatable personas—one obsessed with food and the other with punctuality. These characters humorously highlight the exact issues consumers face: waiting to break a fast or a disrupted morning routine due to delayed sample collections.
PharmEasy, a digital healthcare platform has launched a new campaign marking its return to television after three-years. With its signature brand jingle- “PharmEasy, PharmEasy…Take It Easy”—making a comeback, the campaign aims to build awareness and adoption of PharmEasy’s diagnostic services, anchored around the powerful promise: ‘On-Time or FREE’.
Created by independent creative agency, BusyPeople, led by Garima Khandelwal, the campaign brings back the beloved dancing uncles, tapping into two relatable personas—one obsessed with food and the other with punctuality. These characters humorously highlight the exact issues consumers face: waiting to break a fast or a disrupted morning routine due to delayed sample collections.
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