08 September 2025
The markets regulator, SEBI, has approved the initial public offering (IPO) of boAt's parent, Imagine Marketing, according to a document published by the regulator on Tuesday.
boAt, known for its headphones and smart watches, confidentially filed for an IPO in April. The Warburg Pincus-backed firm is targeting a valuation of Rs 13,000 crore, according to reports.
This marks the company's second attempt to go public. Previously, the company had filed draft papers in January 2022 for floating a Rs 2,000-crore IPO. This comprised a fresh issue of equity shares worth Rs 900 crore and an offer for sale (OFS) aggregating up to Rs 1,100 crore.
Established in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing offers a product portfolio ranging from audio gear and smart wearables to personal grooming products and mobile accessories.
The markets regulator, SEBI, has approved the initial public offering (IPO) of boAt's parent, Imagine Marketing, according to a document published by the regulator on Tuesday.
boAt, known for its headphones and smart watches, confidentially filed for an IPO in April. The Warburg Pincus-backed firm is targeting a valuation of Rs 13,000 crore, according to reports.
This marks the company's second attempt to go public. Previously, the company had filed draft papers in January 2022 for floating a Rs 2,000-crore IPO. This comprised a fresh issue of equity shares worth Rs 900 crore and an offer for sale (OFS) aggregating up to Rs 1,100 crore.
Established in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing offers a product portfolio ranging from audio gear and smart wearables to personal grooming products and mobile accessories.
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