Sharechat to ramp up investments in algorithms to improve user retention
28 November 2024
Homegrown social media unicorn Mohalla Tech, which operates Sharechat and short video platform Moj, will increase investments in improving its algorithms to suggest more accurate and personalized content for users, aiming to improve user retention, a top executive said on Tuesday. The Temasek and Tiger Global-backed company has allocated most of its recent $65 million convertible debentures round towards algorithms for advertisement and content targeting, Manohar Singh Charan, chief financial officer at Mohalla Tech, told Mint.
Homegrown social media unicorn Mohalla Tech, which operates Sharechat and short video platform Moj, will increase investments in improving its algorithms to suggest more accurate and personalized content for users, aiming to improve user retention, a top executive said on Tuesday. The Temasek and Tiger Global-backed company has allocated most of its recent $65 million convertible debentures round towards algorithms for advertisement and content targeting, Manohar Singh Charan, chief financial officer at Mohalla Tech, told Mint.
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