26 June 2024
In a move aimed at capturing the hearts of both legacy customers and a new generation of consumers, Kurlon, the mattress brand, has unveiled a refreshed brand identity under the stewardship of Sheela Foam.
The initiative, which includes a revamped logo and a new campaign, marks a significant milestone for the 60-year-old brand as it looks to expand its market presence and surpass the ₹ 1,000 crore revenue mark.
Nilesh Mazumdar, CEO of Sheela Foam, emphasized the strategic importance of this brand refresh by stating, "Kurlon is an iconic legacy brand, and it actually pioneered the concept of modern mattress in India. When we acquired the brand, we realized that while it has a very strong equity and franchise with its existing consumer base.
In a move aimed at capturing the hearts of both legacy customers and a new generation of consumers, Kurlon, the mattress brand, has unveiled a refreshed brand identity under the stewardship of Sheela Foam.
The initiative, which includes a revamped logo and a new campaign, marks a significant milestone for the 60-year-old brand as it looks to expand its market presence and surpass the ₹ 1,000 crore revenue mark.
Nilesh Mazumdar, CEO of Sheela Foam, emphasized the strategic importance of this brand refresh by stating, "Kurlon is an iconic legacy brand, and it actually pioneered the concept of modern mattress in India. When we acquired the brand, we realized that while it has a very strong equity and franchise with its existing consumer base.
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