05 January 2024
Sugar Cosmetics, an omnichannel beauty retailer, witnessed a staggering 89% year-on-year surge in revenue, reaching Rs 420 crore in FY23, while maintaining a consistent net loss of around Rs 76 crore. According to regulatory filings from Tofler, the Mumbai-based company experienced a 68% increase in total expenses, totaling Rs 505 crore, largely attributed to amplified expenditures on stock-in-trade procurement. As stated, “For digital-first retail brands, offline expansion entails storing higher quantities of inventories, leading to increased expenditure on stock purchases. Throughout the fiscal year, Sugar Cosmetics notably expanded its offline presence, nearly doubling its store count to approximately 200 by June 2023. The company, initially an online-first direct-to-consumer (D2C) beauty brand, broadened its horizons into offline channels.
Highlighting the company’s fiscal strategies, the advertising spend soared by 67% to Rs 162 crore in FY23, constituting nearly 38% of the operating revenue. “The company’s advertising spend also increased 67% on year in FY23 to Rs 162 crore – almost 38% of its operating revenue.”
Sugar Cosmetics, an omnichannel beauty retailer, witnessed a staggering 89% year-on-year surge in revenue, reaching Rs 420 crore in FY23, while maintaining a consistent net loss of around Rs 76 crore. According to regulatory filings from Tofler, the Mumbai-based company experienced a 68% increase in total expenses, totaling Rs 505 crore, largely attributed to amplified expenditures on stock-in-trade procurement. As stated, “For digital-first retail brands, offline expansion entails storing higher quantities of inventories, leading to increased expenditure on stock purchases. Throughout the fiscal year, Sugar Cosmetics notably expanded its offline presence, nearly doubling its store count to approximately 200 by June 2023. The company, initially an online-first direct-to-consumer (D2C) beauty brand, broadened its horizons into offline channels.
Highlighting the company’s fiscal strategies, the advertising spend soared by 67% to Rs 162 crore in FY23, constituting nearly 38% of the operating revenue. “The company’s advertising spend also increased 67% on year in FY23 to Rs 162 crore – almost 38% of its operating revenue.”
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