24 October 2024
The deal will help the Prosus-backed Swiggy strengthen its food and grocery delivery network through LYNK's extensive distribution channels. LYNK serves several FMCG brands including Hindustan Unilever, Nivea, ITC Ltd, Britannia, and Dabur. LYNK will offer faster order-to-delivery turnaround and improved on-the-shelf availability through better fill rates to retail stores enabling them to increase sales and focus on customer satisfaction, Swiggy said in a blog. Hyperlocal logistics firm LYNK enables FMCG brands to grow their retail presence through its network of over 1 lakh retail stores across the top eight cities of India including Chennai, Mumbai, Delhi, and Hyderabad.
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