27 November 2024
Swiggy Ltd. has taken ownership of Team Mumbai in the World Pickleball League (WPBL), India's first official global franchise-based pickleball league. Co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, the inaugural season of the WPBL is scheduled to run from January 24 to February 2, 2025.
Pickleball, one of the fastest-growing sports worldwide, is gaining popularity due to its accessibility for players of all ages. With its rapid rise as a recreational and lifestyle activity, pickleball is expected to see significant growth in India over the next decade. Swiggy's Team Mumbai is the second franchise announced by the WPBL, following the Chennai franchise owned by actor Samantha Ruth Prabhu. The first edition of the league will take place in Mumbai, giving Swiggy's team a chance to compete in front of their home crowd.
As a leading brand in India, Swiggy has built a strong connection with its customers through its diverse range of services, including food delivery, quick commerce, and dining experiences. By joining the World Pickleball League, Swiggy is aligning itself with a rapidly growing recreational trend, fostering community engagement, and offering a fresh way to connect with consumers.
Swiggy Ltd. has taken ownership of Team Mumbai in the World Pickleball League (WPBL), India's first official global franchise-based pickleball league. Co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, the inaugural season of the WPBL is scheduled to run from January 24 to February 2, 2025.
Pickleball, one of the fastest-growing sports worldwide, is gaining popularity due to its accessibility for players of all ages. With its rapid rise as a recreational and lifestyle activity, pickleball is expected to see significant growth in India over the next decade. Swiggy's Team Mumbai is the second franchise announced by the WPBL, following the Chennai franchise owned by actor Samantha Ruth Prabhu. The first edition of the league will take place in Mumbai, giving Swiggy's team a chance to compete in front of their home crowd.
As a leading brand in India, Swiggy has built a strong connection with its customers through its diverse range of services, including food delivery, quick commerce, and dining experiences. By joining the World Pickleball League, Swiggy is aligning itself with a rapidly growing recreational trend, fostering community engagement, and offering a fresh way to connect with consumers.
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