Swiggy Bets Big On Premium Food Delivery Vertical To Sustain Growth
29 October 2024
Online ordering firm Swiggy is betting on its premiumisation strategy in the food delivery space, even as it is re-tooling verticals in search of profitability. Time-starved and convenience-seeking consumers—led by millennials—have shown immense appetite for having food delivered at home. The trend turned out to be a saving grace for the Rs 4 lakh crore restaurant and food services industry in India, during the Covid-19 pandemic. "But, when it comes to ordering now, we are seeing growing demand for food and drinks that don't taste mass-produced, and instead offer a worldly and coveted experience," said Rohit Kapoor, chief executive officer-food marketplace, Swiggy.
Online ordering firm Swiggy is betting on its premiumisation strategy in the food delivery space, even as it is re-tooling verticals in search of profitability. Time-starved and convenience-seeking consumers—led by millennials—have shown immense appetite for having food delivered at home. The trend turned out to be a saving grace for the Rs 4 lakh crore restaurant and food services industry in India, during the Covid-19 pandemic. "But, when it comes to ordering now, we are seeing growing demand for food and drinks that don't taste mass-produced, and instead offer a worldly and coveted experience," said Rohit Kapoor, chief executive officer-food marketplace, Swiggy.
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