Swiggy Instamart’s launches campaign Instapur
24 October 2024
Instamart, Swiggy’s quick commerce grocery delivery service has launched a multi-platform brand campaign titled ‘Instapur’ featuring VJ and actor Cyrus Sahukar. The campaign features a mix of 25-second TV spots created to portray the weekly and monthly needs of an Indian household. The ad films are set on a character called the king of Instapur. Talking about the campaign, Aparna Giridhar, VP marketing, Swiggy said, “While this is set in a fictitious world, the scenarios occur in our everyday lives. Whether you forget to get groceries on time or need your munchies when you watch your favourite shows or any other category you consume, Instamart is always the answer to instantly let you fulfill your everyday needs that truly make you live it up like Royalty.”
Instamart, Swiggy’s quick commerce grocery delivery service has launched a multi-platform brand campaign titled ‘Instapur’ featuring VJ and actor Cyrus Sahukar. The campaign features a mix of 25-second TV spots created to portray the weekly and monthly needs of an Indian household. The ad films are set on a character called the king of Instapur. Talking about the campaign, Aparna Giridhar, VP marketing, Swiggy said, “While this is set in a fictitious world, the scenarios occur in our everyday lives. Whether you forget to get groceries on time or need your munchies when you watch your favourite shows or any other category you consume, Instamart is always the answer to instantly let you fulfill your everyday needs that truly make you live it up like Royalty.”
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