Swiggy Instamart's new campaign showcased grocery needs in ...

The campaign highlights Swiggy Instamart’s mission of delivering a wide range of weekly and monthly needs at an affordable prices. Instamart, Swiggy’s quick commerce grocery service has launched a multi-platform brand campaign titled “Healthy Disses” featuring the superhit pairing of southern stars Simran and R. Madhavan. It brings to life Instamart’s mission to deliver the widest variety of monthly groceries at very affordable prices and in minutes. The campaign features a mix of 30-second TV spots created to reframe ordinary, everyday banter in a Tamil, Kannada, Telugu, and Malayali household. Pairing real, relatable, and very localised nuances like the couple’s healthy disses, with Swiggy’s characteristic subtle humour, the ads showcase how Insamart is a great destination for weekly and monthly purchases delivered at surprisingly affordable prices

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