Swiggy launches new ad film ‘Wrong Address’, set entirely on UI
30 October 2024
Swiggy has launched a new ad film ‘Wrong Address’, which is made by Talented and produced by Chocolate Films India.
“We wanted to try and trace the journey of a relationship and the role the brand had to play in a manner that was creatively disruptive. We were really excited to see the love and care with which our creative partners – Talented and Chocolate Films – treated the brief and the film,” said Sneha John, director, brand marketing and social, Swiggy.
The film demonstrates the story of how wrong address deliveries might turn into something sweet for people, like the case was for, Aashna and Raghav – two neighbours who go from strangers to lovers. However, the story unfolds through Swiggy UI, which means the viewers won’t be able to see their faces.
Swiggy has launched a new ad film ‘Wrong Address’, which is made by Talented and produced by Chocolate Films India. “We wanted to try and trace the journey of a relationship and the role the brand had to play in a manner that was creatively disruptive. We were really excited to see the love and care with which our creative partners – Talented and Chocolate Films – treated the brief and the film,” said Sneha John, director, brand marketing and social, Swiggy. The film demonstrates the story of how wrong address deliveries might turn into something sweet for people, like the case was for, Aashna and Raghav – two neighbours who go from strangers to lovers. However, the story unfolds through Swiggy UI, which means the viewers won’t be able to see their faces.
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